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Perceptual User Experience Lab

About Us: At the Perceptual User Experience Lab, we're interested in how cognitive psychology and user experience (UX) research come together. We aim to uncover insights into the ways people interact with their surroundings, particularly in the realm of technology, innovative designs, and product usage. 


  • The Gaze of Fashion: Tailoring Design to Consumer Perception - This project focuses on refining fashion designs by understanding consumer attention and perceptual responses, leveraging advanced technology to track visual engagement and cognitive reactions.

  • Intuitive Interaction: Harnessing Psychophysical Principles in Digital Design - Aimed at enhancing human-computer interaction, this project explores the application of psychophysics to create digital interfaces that align seamlessly with human sensory and perceptual capabilities.

Meet The Team

Journal Articles:

  • Pascucci, D., Tanrikulu, Ö. D., Ozkirli, A., Houborg, C., Ceylan, G., Zerr, P., Rafiei, M., & Kristjánsson, Á. (2023). Serial dependence in visual perception: A review. Journal of Vision, 23(1), 9-9.

  • Rafiei, M., Mysore, A. S., & Coza, A. (2023). Alteration of cognitive function and locomotor coordination by top-of-the-foot applied perturbations. Footwear Science, 1-10.

  • Rafiei, M., Chetverikov, A., Hansmann-Roth, S., & Kristjansson, Á. (2023). The influence of the tested item on serial dependence in perceptual decisions. Perception, 52(4), 255–265.

  • Jozranjbar, B., Kristjánsson, Á., Starrfelt, R., Gerlach, C., & Sigurdardottir, H. M. (2023). Using representational similarity analysis to reveal category and process specificity in visual object recognition. Cortex. (Link to article)

  • Rafiei, M., Chetverikov, A., Hansmann-Roth, S., & Kristjánsson, Á. (2021). You see what you look for: Targets and distractors in visual search can cause opposing serial dependencies. Journal of Vision, 21(10), 3.

  • Jozranjbar, B., Kristjansson, A., & Sigurdardottir, H. M. (2021). Featural and configural processing of faces and houses in matched dyslexic and typical readers. Neuropsychologia, 162, 108059. (Link to article)

  • Rafiei, M., Hansmann-Roth, S., Whitney, D., Kristjánsson, Á., & Chetverikov, A. (2020). Optimizing perception: Attended and ignored stimuli create opposing perceptual biases. Attention, Perception & Psychophysics, 1-10.

  • Zahraei, S., Jozranjbar, B., Khodabakhsh, R. (2018). Comparison of Reading the Mind in the Eyes, Selective Attention, and Working Memory in Patients with Multiple Sclerosis and Non-Patients. Iranian Journal of applied psychological research, 9(3), 143-159.

Peer-Reviewed Book Chapter:

  1. Sigurdardottir H.M., & Jozranjbar B. (2019). Laterality effect (face perception). In J. Vonk & T. Shackelford (Eds.), Encyclopedia of Animal Cognition and Behavior. Springer, Cham. DOI: 10.1007/978-3-319-47829-6_1780-1

Conference Presentations:

  • Jozranjbar, B., Kristjánsson, Á., Gerlach, C., & Sigurdardottir, H. M. (2023, June 20-23). The impact of visual working memory constraints on object recognition. Online presentation at Working Memory Symposium 3.0.

  • Jozranjbar, B., Kristjansson, A., Starrfelt, R., Gerlach, C., & Sigurdardottir, H. M. (2022). Dependence or independence of visual object recognition mechanisms. In PERCEPTION (Vol. 51, pp. 156-156). London, England: SAGE PUBLICATIONS LTD.

  • Rafiei, M., Chetverikov, A., Sabrina, H. R., & Kristjansson, A. (2021, December). Perceptual biases in a superposition condition. In PERCEPTION (Vol. 50, No. 1_ SUPPL, pp. 87-87).

  • Rafiei, M., Chetverikov, A., Hansmann-Roth, S., Whitney, D., & Kristjansson, A. (2019, September). Ignored Stimuli Create Negative Dependence in Perception. PERCEPTION. (Vol. 48, pp. 219-219).

  • Jozranjbar, B., Kristjansson, A., & Sigurdardottir, H. M. (2020, October 26-30). The inseparability of featural and configural processing in dyslexia. Online presentation at Neuromatch Conference 3.0.

  • Rafiei, M., & Jozranjbar, B. (2016). The limitation of visual working memory in representing the average size and number of several groups of items. Oral presentation at 5th International Conference on Basic and Clinical Neuroscience (BCNC 2016), Tehran.

  • Ahadi, H., Jozranjbar, B., & Rafiei, M. (2016). The effect of horizontal bilateral eye movement (EM) on the central executive of working memory. Poster presentation at International Neurorehabilitation Congress (INRC 2016), Tehran.

  • Jozranjbar, B., Rafiei, M., Naser Moghadasi, A., & Zahraei, S. (2016). Investigation of the correlation between theory of mind, selective attention, and working memory in multiple sclerosis. Poster presentation at International Neurorehabilitation Congress (INRC 2016), Tehran.

  • Akbari Chermahini, S., Rafiei, M. (2013). Bilateral Eye Movements Influence Response Conflict. Fifth International Conference of Cognitive Science (ICCS 2013), Tehran.

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