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Mohsen Rafiei

Embodied Cognition: A New Approach to Revolutionize UX and HF Studies

As technology advances at an unprecedented rate, the demand for products and services that cater to human emotions and interactions...

Mohsen Rafiei

Common Statistical Errors Committed by UX Researchers

When evaluating data or developing conclusions, UX researchers may make statistical errors. Being aware of these common errors and...

Mohsen Rafiei

Love at First Sight: Unraveling the Impact of Emotions on User Experience Transformation

As a cognitive psychologist focusing on user experience research, I've always been fascinated by the dynamic interplay between human...

Mohsen Rafiei

Bayesian vs. Frequentist Statistics: Deciding on the Best Approach for Your UX Studies

Statistics provides a plethora of tools and strategies for extracting insights from data. Bayesian statistics and frequentist statistics...

Mohsen Rafiei

Enhancing User Engagement & Customer Satisfaction: The Power of Psychophysics in Digital Product Des

As we live in an increasingly digital world, the competition for users' attention and loyalty has never been fiercer. Designers and...

Mohsen Rafiei

The Significance of Cognitive Psychology in the Study of User Experience and Customer Perception

Cognitive psychology is an essential field of study that explores the mental processes involved in human perception, attention, and other...