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Understanding the Differences Between Frequentist Vs. Bayesian Structural Equation Modeling (SEM) for UX/HF studies

Writer's picture: Mohsen RafieiMohsen Rafiei

Due to the many questions I got about Structural Equation Modeling, I decided to write about its different types and when you should use which one. Structural Equation Modeling is a powerful tool for analyzing complex relationships between variables, but the choice between Frequentist Structural Equation Modeling and Bayesian Structural Equation Modeling can feel overwhelming. Both approaches have their strengths and limitations, and understanding their differences is key to choosing the right one for your research.



Frequentist Structural Equation Modeling is the traditional approach most researchers are familiar with. It uses maximum likelihood estimation to provide single-point estimates for parameters, relying entirely on the observed data. This makes it straightforward and fast for large datasets, especially when the data meet standard assumptions like normality and no missing values. However, these models can struggle when faced with smaller datasets, non-linear relationships, or data that violate basic assumptions. The results, such as p-values and confidence intervals, are interpreted within a framework of repeated sampling, which can sometimes feel abstract when trying to make decisions about your data.



Bayesian Structural Equation Modeling, on the other hand, incorporates prior knowledge into the analysis, combining it with the observed data to produce posterior distributions for parameters. This probabilistic approach provides richer insights into uncertainty by giving full distributions instead of single-point estimates. Bayesian Structural Equation Modeling works particularly well with small sample sizes, non-normal data, and more complex models, such as hierarchical or non-linear relationships. Its flexibility comes at the cost of computational intensity and a need for careful selection of prior distributions, as poorly chosen priors can bias the results. Unlike the frequentist approach, the results of Bayesian Structural Equation Modeling are interpreted as probabilities, making the conclusions often more intuitive and direct.



Choosing between the two depends largely on your research context. Frequentist Structural Equation Modeling is a solid choice for straightforward models with large datasets that meet typical assumptions. It is easier to implement and interpret for researchers who are not deeply familiar with Bayesian methods. Bayesian Structural Equation Modeling is ideal when you need to work with small datasets, incorporate prior knowledge, or explore complex models. It also shines in situations where you want a clearer understanding of uncertainty through posterior distributions.



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©2020 by Mohsen Rafiei.

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